Overview
Search and social do different jobs. Search captures people who already know what they need; social builds the familiarity that makes them choose you when they do. Running them together, from one plan, works considerably better than treating them as separate line items.
Our bundled packages cover organic search, content and creative for Instagram, Facebook and LinkedIn, and paid campaigns where they make commercial sense — all reported in one place against agreed metrics.
Who needs this
- Businesses that want search and social handled together
- Brands needing consistent, on-brand content published regularly
- Companies running Google or Meta ads without clear tracking
- Businesses with no in-house marketing team
- Local businesses building visibility in their service area
Documents required
- Website and analytics access
- Social media account access
- Brand assets — logo, colours, fonts, photographs
- Product or service information and pricing
- Ad account access and monthly ad budget
What is included
- Monthly SEO work with ranking reporting
- Content calendar with a set number of posts per month
- Creative design for posts and stories
- Community management and comment response
- Google and Meta ad campaign setup and optimisation
- Consolidated monthly performance report
How the process works
- 1
Brand and audience workshop
We define your positioning, audience segments and the tone your content should carry.
- 2
Channel plan
We decide which platforms deserve your budget and set the posting and campaign cadence.
- 3
Content production
Copy and creative are produced monthly and shared for your approval before scheduling.
- 4
Campaigns and optimisation
Paid campaigns are launched with conversion tracking and optimised against cost per enquiry.
- 5
Reporting and review
A single monthly report covers organic and paid performance, followed by a planning call.